Janine Allis is the Managing Director of Retail Zoo and the figure behind the hugely successful juice bar chain, Boost Juice. With over 240 stores around the world including Australia, Chile, Indonesia, South Africa, Hong Kong and Estonia, and over 5,000 employees worldwide, Janine’s success today is the product of ten years of grit and hard work.
Armed with a simple but effective approach, and no formal business training to speak of, Janine founded Boost with the aim of making it “the world’s most loved and favourite brand”. She was inspired by the dearth of healthy fast food outlets in the market, seeking to develop a business concept that was different to anything else in the world. As a mother of four, she is also an advocate for healthy eating and living.
Janine’s business model focuses on delivering a unique customer experience based on the “love life” philosophy of Boost.