Naomi Simson is known as one of Australia's most prominent entrepreneurs and business leaders. She is also the best-selling author of ‘Ready to Soar' (click here to get your copy)
Following the growth of RedBalloon and the experience economy, Naomi co-founded the Big Red Group (BRG) with business partner David Anderson in 2017.
With the shared purpose to 'shift the way people experience life', BRG serves 'activities' to different audiences through its various marketplaces:
RedBalloon, Adrenaline, Lime&Tonic, Redii.com. A proudly Australian owned and operated business its goal is to serve an experience sustainably every second by 2030.
With each experience delivered a small business in Australia or New Zealand is directly benefited. As a marketplace, its job is to curate and list exceptional activities and then send customers to the chosen partner with customer reviews keeping it focused on the quality of the experiences listed.
The experience economy is gathering momentum and BRG is on a journey to ensure that each experience is delivered sustainably and for the good of the broader community.
Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, and appeared as the #RedShark in four seasons of Shark Tank Australia.
A true business leader and influencer, with more than 2.9 million LinkedIn followers, Naomi is Australia’s most-followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging, humorous and insightful speaker.
Naomi is relatable across a broad variety of audiences and topics, often drawing on her personal experiences to provide thoughtful and valuable views into topics; including the future of work, purposeful leadership, entrepreneurship, personal development, customer obsession and sustainable, socially conscious business leadership.
Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces.
Naomi commenced her role at the University of Melbourne in 2017, as a member of the Faculty's Business and Economics Board, she is a governor of the Cerebral Palsy Research Foundation and is an advisor to several other not-for-profit institutions.